About Us
Murray Hogarth’s book The 3rd Degree
(Pluto Australia, 2007)
New era, new thinking
Australia and the world have entered a new era of 3rd generation sustainability.
The 1st generation brought government to the table and the 2nd capital and corporations. The 3rd is about engaging the masses, as consumers and citizens, now that a greener economy is becoming a reality.
This new phase focuses on real action to transform how we live in the 21st century as the world transitions to a low-carbon, low-environmental footprint society. It is manifesting itself in the emerging green economy - stimulus, jobs, investment, innovation and technology, even behaviour change - taking shape from the US to China, and at local, state and national levels in Australia.
Why the 3rd degree?
'Scientists agree an average temperature increase of 2 degrees or more would result in dangerous and irreversible climate change.' - WWF Australia
'A rise of 3 degrees or over is likely to trigger “catastrophic consequences”, including the loss of a third of the world’s species and a sea level rise that will threaten millions of lives.’ – The Sydney Morning Herald
The business name the 3rd degree is a registered trademark owned by Econation Pty Ltd. The name derives from climate science, and Murray Hogarth’s 2007 book of the same name, based on 2-3 degrees Celsius of average global temperature increase being widely regarded by scientists as the threshold for a total climate catastrophe. Risking even 2 degrees rise is courting disaster, with many now arguing the maximum the world can contemplate is 1.5 degrees, so massive action is required to avoid human civilisation being subjected to the 3rd degree.
The business
Econation Pty Ltd, now trading as the 3rd degree, was established in 1999 by Murray Hogarth as a sustainability strategy and communications service provider. Natalie Isaacs joined as an associate in 2006, and Chris Bean took a mentoring role as advisory principal in 2008.
Clients
Current and past clients for our consulting services and sub-contracting include:
- The Sustainability Card, designing the sustainability product assessment processes for this new consumer initiative
- LMS Generation, providing support for this leading Australian company generating baseload renewable electricity from landfill guest
- Green Capital, advising Australia's leading corporate sustainability events program
- Climate Coolers, driving and supporting the development of a mass climate action engagement campaign aimed at women
- Wattwatchers, bringing to market a breakthrough home energy smart monitoring and management device to enable consumer behaviour change
- Ecos Corporation, providing high-level strategic advice to mainly large corporate clients in Australia, Asia and North America (in sectors including mining, life sciences, banking, insurance, auto, alcohol, agriculture, energy, property, professional services, manufacturing)
- Easy Being Green, providing corporate affairs and community engagement support for the mass roll-out of over 4 million energy-saving light globes to about 500,000 households
- Numerous speaking, facilitation and writing engagements
Networking
LinkedIn http://www.linkedin.com/in/murrayhogarth